The Sanity Brand Ecosystem (SBES) has inaugurated its National Ambassadors Platform, a new structure designed to consolidate unity, coordination and national impact across the four corporate arms operating under its umbrella.
The President of SBES, Prince Dan Olaitan Dada, who announced the new platform, said it is open to all members, leaders, partners and stakeholders of the Ecosystem, including the Board of Trustees, Directors, Media Teams, Field Officers, Volunteers, Corporate Partners, Community Stakeholders, families of Ambassadors and Friends of the Sanity Brand.
The SBES umbrella comprises four registered arms: Dansavist Multi-Concept (DMC), themed “Creativity in Action”; Dansavist Multi-Concept Limited (DMCL), themed “Enterprise with Integrity”; Sanity Multi-Efforts Limited (SMEL), themed “Execution Nationwide”; and Sanity Multi-Efforts Forum (SMEF), themed “Values First.”
Explaining the rationale behind the consolidation, Prince Dada said that while SBES had previously operated separate platforms for its leadership, for SMEF, and for the three corporate arms, the organisation’s mandate of “One Vision. Four Arms. One Goal. Sanity Across All Sectors Nationwide” now demands greater unity of message and coordinated action across all formations.
According to him, the National Platform has four core objectives: building unity of identity and purpose across all arms; ensuring every Ambassador speaks and acts with one voice; improving coordination of meetings, trainings, field operations and national assignments; and entrenching the Official Chant Protocol as the standard mode of engagement for all members.
The President described an SBES Ambassador as any committed member, partner or stakeholder who has accepted to represent the values of Ethics, Accountability, Safety and Transparency, and to promote sanity across all sectors nationwide. With the announcement, all members across DMC, DMCL, SMEL and SMEF will henceforth be addressed and recognised as Sanity Brand Ecosystem (SBES) Ambassadors, to reinforce responsibility, ownership and unity of brand identity.
In a related development, the Chief Operating Officer of SBES, Olonila George Dare, unveiled the SBES Ambassador Code of Conduct, which is designed to guide ethics, representation and professional engagement across all platforms of the Ecosystem.
The Code mandates all Ambassadors to uphold the identity and taglines of the four arms, adhere to the principles of Ethics, Accountability, Safety and Transparency, and actively fight extortion, harassment, corruption and police brutality nationwide. Other key provisions include adherence to the Official Chant Protocol, protection of SBES assets and confidentiality, loyalty and discipline, respectful partnership with government agencies, security institutions and the judiciary, and active participation in the National Ambassadors Platform.
Dare warned that violation of the Code may attract review, suspension, retraining, or withdrawal of ambassadorial recognition, in line with SBES disciplinary procedures, stressing that the organisation’s slogan, “Sanity Must Be It,” is not just a chant but a standard.
SBES has extended an invitation to all Board of Trustees members, Directors, Ambassadors, Partners, families and stakeholders to join the National Ambassadors Platform with immediate effect. The invitation has also been extended to government agencies, security institutions, ministries, departments and agencies, revenue services, the judiciary and other professional bodies for partnership and collaboration in the interest of national sanity.
The organisation reaffirmed its commitment to its founding principles of “Structure. Clarity. Delivery,” stating that with the inauguration of the platform and the adoption of the Code of Conduct, it moves forward as one body, with one voice, for one goal — sanity across all sectors nationwide.
