The Sanity Brand Ecosystem (SBES), under the leadership of its President, Prince Dan Olaitan Dada, has unveiled an Official Chant Protocol for adoption across all its member organisations, ambassadors, partners, families and stakeholders nationwide.
According to the organisation, the Chant Protocol is designed to entrench unity of purpose, organisational identity and collective commitment to the SBES mandate of “One Vision. Four Arms. One Goal. Sanity Across All Sectors Nationwide. Sanity Must Be It.”
The Protocol comes in two formats: a call-and-response sequence for addressing a specific arm of the Ecosystem, and a full roll call format that captures all four arms in sequence before closing with the unifying declaration, “Sanity Must Be It Nationwide.”
Explaining the significance of the chant, SBES said the responses attached to each arm are not mere slogans but reflect the constitutional mandate and operational philosophy of each organisation. Dansavist Multi-Concept (DMC), described as the Root and Legacy Arm, carries the response “Creativity in Action” and represents ideation, branding and solution design. Dansavist Multi-Concept Limited (DMCL), the Corporate and Technical Engine, responds with “Enterprise with Integrity” and stands for ethical business and structured partnerships.
Sanity Multi-Efforts Limited (SMEL), described as the Implementation Arm, carries the response “Execution Nationwide” and represents the Ecosystem’s boots-on-ground work in communities, schools, markets and government agencies. Sanity Multi-Efforts Forum (SMEF), the Conscience and Advocacy Arm, responds with “Values First” and drives moral reorientation, policy dialogue and civic engagement.
SBES said the seal of the Ecosystem, “One Vision. Four Arms. One Goal. Sanity Across All Sectors. Sanity Must Be It — Nationwide,” serves as the unifying declaration that aligns all four arms under one mandate to enthrone sanity in governance, business, education and society.
The organisation has enjoined all four arms, alongside member organisations, ambassadors, partners, families and stakeholders nationwide, to adopt the Chant Protocol in meetings, trainings, field operations, programmes and public engagements with immediate effect.
SBES said the adoption of the Protocol serves three purposes: building unity and a sense of belonging across all arms, strengthening brand identity and public recognition of SBES, and reminding every member of their specific role in delivering the Ecosystem’s collective goal.
With the new Protocol, the Sanity Brand Ecosystem reaffirmed its commitment to structure, clarity and delivery in what it described as its national assignment of enthroning sanity across all sectors.
