The Sanity Must Be It movement, which began in 2017 as a campaign against extortion and poor service delivery, has formalised its operations under a new structure known as the Sanity Brand Ecosystem, SBES.
The Convener of the movement, Prince Dan Olaitan Dada, unveiled the Joint Corporate Profile of the ecosystem in Lokoja last week, bringing together four registered entities to drive reforms across multiple sectors of the Nigerian economy.
SBES comprises Dansavist Multi-Concept (DMC), Dansavist Multi-Concept Limited (DMCL), Sanity Multi-Efforts Limited (SMEL), and Sanity Multi-Efforts Forum (SMEF).
Speaking on the harmonisation, Dada said the decision followed nine years of grassroots work spanning transport, health, education, environment and governance.
He explained that although the movement began by targeting illegal checkpoints and multiple taxation, its focus had always been broader — instituting sanity in the delivery of public services to citizens.
DMC, registered in March 2017, was the pioneer structure of the movement. Between 2017 and 2024, it partnered government agencies in Kwara, Ekiti, Oyo, Osun and Kogi states on revenue administration, waste management and public sensitisation.
To deepen its impact, DMCL was incorporated in January 2025 to handle technical and government contracts, while SMEL was set up in September 2025 as the commercial and consultancy arm. SMEF, registered in May 2026 as an Incorporated Trustee, was created to anchor advocacy and citizen protection.
**SMEF as constitutional anchor**
SMEF, with registration number RC 9565689, is a non-profit, non-political organisation registered under the Companies and Allied Matters Act, CAMA, 2020.
Its constitution, certified by the Corporate Affairs Commission on May 21, 2026, outlines a six-point mandate covering ethical practice in health, education and environment; road safety and reduction of extortion in transport; support for citizens facing harassment; the fight against corruption; collaboration with government and civil society; and the reinforcement of service delivery across essential sectors.
Dada said SMEF gives the ecosystem the legal platform to engage on policy, extending its reach beyond transport into health, education and the environment.
**Roles of the four arms**
According to Dada, the roles of the four entities have been clearly delineated to avoid duplication of efforts.
DMC remains the grassroots and mobilisation arm, with a record that includes partnership with the Kwara Internal Revenue Service on environmental waste bins, the Ekiti Internal Revenue Service on haulage permits, the Osun and Oyo revenue services on SIRTS implementation, and radio sensitisation programmes in Osun State.
DMCL functions as the technical delivery arm and is currently the Technical Implementation Partner to the Kogi State Government for the Drivers, Riders and Conductors Badge and Vehicle Permits scheme. The project boasts a 95.5 per cent performance rating, a database of over 20,000 operators, and has led to the arrest of six illegal revenue collectors.
SMEL serves as the service and consultancy arm, driving the 36-State Clarification Initiative in partnership with Benid Industries Limited to harmonise taxes and end highway extortion nationwide. It is also Technical Partner to the Kogi State Signage and Advertisement Agency (KOSSAA), the Federal Road Safety Corps (FRSC), the Vehicle Inspection Office (VIO), and the Kogi State Transport Management Authority (KOTRAMA) on vehicle advertisement levies.
SMEF, for its part, does not execute contracts but focuses on policy advocacy, civic education, documentation and citizen protection across all sectors.
**Framework for engagement**
Dada disclosed that SBES will operate on a Policy-to-Practice Framework, under which SMEF sets direction, SMEL drives compliance, DMCL delivers technical solutions, and DMC sustains community engagement.
To support this framework, the ecosystem said it will deploy digital dashboards, publish bi-annual impact reports, and run a grievance desk with a 48-hour acknowledgment window for complaints.
SBES is calling for partnerships with citizens, unions, civil society organisations, corporate bodies and government at all levels.
“Sanity is the prerequisite for national development. It applies to our hospitals, our schools, our roads, and our institutions. When systems are sane, citizens thrive,” Dada said.
The ecosystem is located at No. 64, IBB Way, Opposite Moremi House, Lokoja, Kogi State, and can be reached via info@SanityBrand.org or on 08111963351, 08133357222, 08131331188, and 08022299952.
